Consequently, DNS was invented so that we can associate IP addresses with symbolic names that we can easily remember. The analogy of a world without DNS is that your cell phone has no address book. You have to remember exact phone numbers to reach others. A world with DNS, on the other hand, is a world with caller ID and phone-books. You just say ``Johnny'', and your cell phone automatically looks up the actual phone number.
DNS also provides one level of abstraction. A web site can change the actual IP address. As long as the ``phone book'' is updated accordingly, everyone can still locate the web site.